It seems so simple, and truly, it is.
You have likely used many different methods to market your dispensary to the local community, but have you ever thought of the most effortless, direct, and straightforward way of all?
Your customers smoke cannabis, and chances are, a lot of them do it quite a bit.
Although there are many different ways to ingest cannabis these days, a large percent of them probably smoke joints – at least some of the time, if not all of the time.
That’s why custom rolling papers are the absolute best way to get the word out about your dispensary.
Read on to learn more about using custom rolling papers as a promotional tool. Learn about the ways that this simple, affordable, enjoyable product will drive new and old customers to your door.
What Is Brand Awareness?
If you own a business, you likely know about brand awareness. For those just joining us, though, brand awareness is the extent to which your potential customers are aware of your business.
All advertising and marketing efforts are focused on the growth of brand awareness.
Dispensaries, however, are somewhat limited when it comes to the available options to promoting brand awareness. Depending on where you are located, you likely experience a number of constraints on your ability to advertise. Local, state, and federal law limits the ways that cannabis sellers can advertise online, outdoors, and in print.
Because of these limitations, dispensary owners need to be a bit more creative than the owners of other types of businesses. Much of the marketing in the cannabis industry involves things like promotional events, sales, and specials. Dispensaries can also promote themselves through their packaging and through merchandising as well.
However, the absolute best way to promote your dispensary is through word of mouth and through customer recommendations.
You may feel like you have little control over this type of marketing, but that’s not true. The key is to have your dispensary’s name on the tip of your customers’ tongues. What better way to do that, literally, than with custom rolling papers?
Why Rolling Papers?
Think about it. As suggested above, most people who smoke cannabis smoke it in joint form. Every time they roll a joint, they need to use a rolling paper.
There are a number of brands of rolling papers out there that are common. It’s likely that most people who indulge in cannabis have used all of them at some point in their lives. It’s also likely that they have a favorite brand or two.
However, with that said, the brand loyalty to rolling papers is loose. The users’ interest is more in the cannabis inside the joint they roll than in the paper they choose to roll it in.
Although most cannabis users have a rolling paper preference, due to length, width, material, or adhesive, most will be happy to roll a joint with whatever papers they happen to have on hand.
That’s where you come in.
Custom Rolling Papers Send a Message Every Time
If your customer has a package of rolling papers with your dispensary’s name on it, he or she sees the name of your dispensary every time a joint is rolled.
This exposure to your brand may happen once a week, once a day, or even many times in a single day. No matter how frequent or infrequent, every time your customer or potential customer rolls a joint, your brand is drilled into his or her mind. The reinforcement is ongoing and that’s to your benefit.
But that’s not all!
Although many cannabis users indulge alone, many also enjoy smoking with others. The friends of your customer may not be your customers (yet); but the presence of a package of rolling papers with your dispensary’s name on it may be all you need. Upon viewing your brand on the package, your future customer may inquire about your business. A positive conversation about it may lead to a new visitor to your location who may come back time and time again for years to come.
Will Any Rolling Papers Do?
There are many different companies out there today that offer custom rolling papers. Many of them offer their products at very low prices. Often, this is because their products are not very good. Many of these companies are focused on the branding aspect but forget about the crucial importance of delivering a quality product, too.
If you buy cheap, flimsy rolling papers for your dispensary, it will give the impression that everything you offer to your customers is subpar, and that’s the last impression you want to make.
Buying mid or higher-end custom, quality rolling papers sends a much clearer message about what you are all about. Offering colored rolling papers, papers with printed patterns (or your logo!), rolling papers in different sizes, rolling papers with filter tips or filters, custom pre-rolled cones, or papers made from organic materials shows your customers that you care about them and that you care about the products you offer them, too.
After all, you want them to actually use your custom rolling papers. If they’re useless, they will just end up in a drawer or in the trash, and your rolling paper marketing efforts will all have been a big waste of time and money.
Should You Sell Them or Give Them Away?
Once you’ve ordered and procured your custom rolling papers, it’s up to you whether you sell them to your customers or if you give them away. Either way, your message and brand will get out there in the world.
As you know, most cannabis users run out of rolling papers frequently. A display of your dispensary’s branded rolling papers next to the register will surely be a quick sell. Once your customers see how great the rolling papers you chose are, they’ll buy them time nad time again.
On the other hand, custom rolling papers are also a great giveaway item. Toss a pack into the bag when customers make a purchase, and soon, everyone will be using them. They’re also a great giveaway item for promotional events off-premises. Almost everyone – even non-smokers – will accept a free pack of papers when one is offered to them – and they may just pass them on to someone who has never heard of you before.
Custom Rolling Papers Are Like Gold
Custom rolling papers are a fantastic, affordable, and sensible investment for your dispensary. What are you waiting for? We offer a wide variety of rolling papers – in fact, every type you can even think of – and we are pros when it comes to packaging, too.
Please give us a call today. We can’t wait to get some of our papers into your hands, and into your customers’ and potential customers’ hands, too.