As of 2018, there were thousands of cannabis dispensaries in the United States—and as more states legalize marijuana, that number just keeps growing.
So, how do you make sure your cannabis dispensary stands out from the crowd, attracts a loyal customer base, and consistently offers quality products?
One simple to go the extra mile is to invest in custom, branded rolling papers to use at your dispensary. It’s a relatively small detail in the scheme of things—but these small details can often be the difference that makes or breaks a cannabis dispensary.
Here are seven reasons why you should consider using rolling papers with your custom designs on them at your dispensary.
Do you know why new customers come into your cannabis dispensary? Is it because you have a convenient location or a great reputation, or because they just thought they’d give you a try?
Regardless of why new customers come into your shop, it’s your job to make sure they become repeat customers. One way to do that is to help build brand awareness—you aren’t just any random dispensary, you’re an entire experience.
Little touches like branded rolling papers help send a message of luxury, ease, and friendliness to your customers—and that’s worth more than its weight in gold. The next time your customer sparks up a joint, they’ll remember that you are the dispensary that made it possible.
Recreational cannabis is now legal in 15 states, as well as in Washington, DC. In fact, about 93 million Americans live in a state where recreational weed possession is permitted.
But unfortunately, legalization has not fully removed the stigma that comes with being a pot business. Some people still have old-fashioned notions of “stoners” and “potheads’—and even your customers might bring those outdated ideas with them to the dispensary.
Here’s the good news: You have a chance to remove that stigma by presenting your dispensary in the most professional light possible. That includes thoughtful, business-minded details—like using rolling papers that have your logo on them.
Promotional Opportunities With Rolling Papers
Chances are that your dispensary occasionally uses promotions—a dollar off all grams on Tuesdays, for example, or a free joint when a customer spends $50 or more.
The point of promotions like these is to drum up more business and curry favor with your customer base. That makes using branded rolling papers a particularly smart move for your dispensary’s promotions.
Whether you give out a pack of the rolling papers, or use them on your free pre-rolled joints, using branded rolling papers will increase your invisibility. People love free joints—so make sure they remember you are the one who gave it to them!
Roll Your Own
Do you sell pre-rolled joints that your dispensary workers have rolled themselves? And if so, do you use branded rolling papers, or just blank ones—or ones with another business’ brand on them?
If you sell pre-rolled joints that don’t have your dispensary’s logo on them, then you are missing an easy marketing opportunity. After all, there’s a reason why every soda company puts its logo on each and every can of soda it sells—it’s because it’s highly visible, free advertising.
And think of it this way: If your customer buys a bunch of joints, they might end up giving a few away to friends—maybe even friends who don’t already patronize your business. Seeing your logo on that joint, handed to them by a friend, might convince them to give your dispensary a try.
Sizes and Varieties
You might be wondering: Sure, branded rolling papers sound great, but can what about if I want to make different-sized joints? Do I really want to limit myself to one rolling paper type, when I might want to have different rolling paper options?
Fortunately, you don’t actually have to choose between branded rolling papers and variety. We offer a wide range of custom rolling paper sizes and types.
In fact, it doesn’t just stop at rolling papers. You can also invest in branded cones, filter tips, different vaping products, and other branded cannabis accessories. The sky is the limit!
Here’s the thing: Not all rolling papers are created equal.
In fact, when you use whatever random rolling papers you found online, you don’t really know what you’ll be getting. You could be purchasing rolling papers that break easily, don’t seal properly, or even contain harmful ingredients.
And what’s even worse: You could be passing those shoddy products onto your customers. You’ll be selling them a disappointing product, and potentially losing their business.
That’s why we’re proud to offer our customers consistent, high quality rolling papers and other fine cannabis accessories. We consider your customers to be our customers as well, and we want to treat them accordingly.
Do you want to hype a particular cannabis strain that you love selling? Preparing for 4/20 or another special occasion?
If so, using rolling papers with custom designs is a great way to make that special strain or holiday even more special. Your customers will notice the extra touch, and associate it with your brand fondly.
And if you ever just want to shake up your image by creating a new logo or name, it’s easy to order new rolling papers—in fact, it’s a quick and easy way to get the message out about your redesign.
Smoke ‘Em If You Got ‘Em
Cannabis is a rapidly growing, always-changing industry. That’s why it’s so important to make sure your cannabis dispensary offers a consistent, high-quality product and experience—and stand out from the crowd while doing so.
That’s why we’re so proud to offer custom rolling papers—so that you can make sure your customers always associate their happy, “high” feelings with your business.
Feel free to take a look around our site, and get in touch if you have any questions!